For much of his career, Aleksei Voiutskii has been working on a problem that technology founders often underestimate: how to turn a product into a viable business.

He founded NODES as a marketing consultancy, later expanded its work into technology solutions, and now evaluates emerging companies from another perspective – as a private investor and business angel. Through NODES’ Startup Accelerator and Crypto Advisory practices, he also helps technology founders navigate the journey from product development to market entry and scale.

That combination of experience in marketing, user acquisition, technology, and investing gives Voiutskii a particular perspective on one of the questions facing Web3 today: what happens to a startup when…