Over more than 100 years of excellence on the rugby field, New Zealands All Blacks have created a world-famous brand that transcends their sport.
Now New Zealand Rugby, facing mounting losses, wants to leverage that valuable asset by selling a slice of its commercial operations to U.S. private equity firm Silver Lake. But the proposed deal requires the approval of the players, who fear it will bring a level of commercialization that could do more harm than good to the All Blacks.
Its a dilemma rippling…

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