Airdrop season ends, and crypto is getting capital markets
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For the past several years, airdrops and point systems have been the lifeblood of crypto user acquisition. Crypto projects simply had no alternative. After the initial coin offering boom caused severe regulatory pushback, projects faced a difficult question: how do you get tokens into the hands of users without selling anything that might be construed as an unregistered security? Airdrops emerged as the answer.
Summary
- Airdrops were a regulatory workaround, not a healthy market:…
