TradingKey – McDonald’s (MCD) closed Tuesday at $233.98, up 0.16% on the day but still well below the level it was at prior to its September 23 investor event. McDonald’s expects its business to improve over time due to positive changes to its business operations and the support it gives its franchisees. One of the changes it has made recently is adjusting prices based on changes in market conditions. A bigger concern should be how the changes and support impact McDonald’s brand.
AI Pricing Raises a Customer-Value Question
McDonald’s recently began using ML to recommend prices. Reuters reported that prices are recommended based on what McDonald’s estimates customers are willing to pay. According to McDonald’s, its franchisees…
