AAPL ended Friday at $259 — what investors watch before Monday

31 Jan Stock Analysis

New York, Jan 31, 2026, 09:33 EST — Market closed.

Apple shares ended Friday up 1.20, or 0.46%, at $259.48, having swung between $252.18 and $261.90 during the session. After-hours trading saw the stock dip 0.19% to $258.99. (Investing)

The move came after Apple delivered a strong outlook that refocused attention on the iPhone cycle. The company projected March-quarter revenue growth of 13% to 16%, beating the 10% rise analysts expected, according to LSEG data. Tim Cook described demand for the newest iPhones as “staggering” in a Reuters interview. eMarketer analyst Jacob Bourne flagged potential margin pressure from memory shortages and said that the momentum in services would be “even more vital.” (

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AAPL ended Friday at $259 — what investors watch before Monday