On July 9, The Wall Street Journal reported that Netflix (NFLX +0.11%) executives have been discussing adding live channels to its service. According to the article, programs, shows, and films from certain genres could be continuously streamed.

That news, coming just ahead of Netflix’s second-quarter report on July 16, could be a warning flag to expect disappointing or underwhelming results.

Image source: The Motley Fool.

Keeping subscribers more engaged

Subscriber engagement (the amount of time people spend watching shows and movies on the platform, and how often they finish them) was a talking point at the company’s annual business review in the spring, according to the article. Since then, however, the topic has reportedly come up…