A New Era of Strategic Investing
The intersection of behavioral finance and sustainable investing is no longer a niche—it’s a seismic shift in how wealth is generated. Investors are increasingly aligning their portfolios with environmental, social, and governance (ESG) criteria, but the real magic lies in leveraging behavioral science to accelerate returns. By understanding and mitigating cognitive biases, investors can turn sustainable strategies into rapid wealth engines.
The Power of Behavioral Nudges
Behavioral finance reveals that investors are often trapped by inertia, overconfidence, or herd behavior. A groundbreaking field experiment with robo-advisors demonstrated that simply setting sustainable investing as the default option increased adoption from…
