A founder’s guide to smart, sustainable investing
This leaves many founders wondering: should you keep investing time and resources into sustainability or just focus on maximising profits while you can?
The short answer: you can do both. And in the long run, the most successful founders will be those who build profitable businesses that also solve real problems.
1. Beyond the green gloss
As an expert in sustainable investing, I’ve learnt that sustainability can’t just live in reports, AI, and data tools. Those are helpful. But as somebody once told me, “Having a better thermometer doesn’t cure a fever.”
In other words, sophisticated metrics don’t matter if the business itself isn’t solving a genuine problem.
The test is simple: does your product or service genuinely…
