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A Cyclical Experiment in Purchasing Attention and Legitimacy

A Cyclical Experiment in Purchasing Attention and Legitimacy

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Author: Zen, PANews

In February 2026, when Coinbase’s advertisement once again flashed across the Super Bowl’s massive LED screens, accompanied by the Backstreet Boys’ classic hit and the slogan ‘Crypto. For everybody,’ the audience responded with a mix of surprise and criticism, with negative reactions outweighing positive ones—a stark contrast to the frenzied night four years earlier that was dubbed the ‘Crypto Bowl.’

At that time, the FTX logo was still prominently displayed above the Miami Heat’s arena as crypto companies were waving hefty checks, attempting to purchase decades of mainstream societal trust within days. However, the subsequent collapse, lawsuits, and the farce of arena renaming turned this ‘attention experiment’ into…

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