A case study in crypto scams — TradingView News
What brought the HAWK crypto scam to the limelight?
While there have been several scams around memecoins, what makes HAWK stand out is its association with Haliey Welch, widely known as “Hawk Tuah Girl.”
Welch, who gained popularity through social media and a successful podcast, launched HAWK in December 2024, promising it would draw regular people to the crypto world. But the project crashed by more than 91% just hours after the launch amid allegations of a pump-and-dump scheme.
When HAWK was launched, its market cap surged to $490 million but dropped to $60 million within hours, leaving many investors with massive losses. Crypto investigator Stephen Findeisen — aka Coffeezilla — accused Welch and her team of deliberately…
