YouTube now draws roughly double Netflix’s share of US television time, while Netflix and Disney shed staff. Yet investors searching for YouTube stock will find no ticker, because the platform has no shares of its own.
Instead, YouTube sits inside Google parent Alphabet. A bet on its TV dominance is therefore also a bet on search, cloud computing, and AI.
Why YouTube Stock is Really an Alphabet (GOOG) Bet
Nielsen’s latest monthly figures put YouTube at a record 15.8% of US TV time in August.
Disney ranked second at 9.3%, while Netflix took 7.7%.
The money tells a slower story, however. YouTube’s ad revenue rose 9% to $11.21 billion in the…
