Digital Banking

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November 6, 2026

Up to 40% of Americans would be more likely to open an account or expand their relationship with a bank that offers cryptocurrency products, according to a report released by the National Cryptocurrency Association.

The “2026 Crypto at the Bank Report,” conducted with The Harris Poll, surveyed more than 2,000 U.S. adults, according to a press release. It highlights a growing consumer demand for traditional financial institutions to offer crypto offerings, such as crypto ETFs (22%), direct buying and holding capabilities (22%), and tokenized digital assets like stocks, bonds, or real estate (19%).

Despite high consumer interest, 64% of respondents reported that no one at their bank, credit…