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Coca-Cola (KO) stock returned 35.8% over the past year, against 13.3% for the S&P 500. Management wants to drive growth by selling more drinks and by charging more for them. In the latest quarter, price increases and sales mix contributed just 1 point. That falls short of the company’s target of 2 to 3 points. Coca-Cola’s pricing is the part still in question: how much the company gets from the prices it charges, and whether that will pick up in 2027.
How Much Are Prices Adding To Coca-Cola’s Sales?
Coca-Cola’s price mix, the change in what each drink sold brings in, added just 1 point in the third quarter of fiscal 2026….
