How Much Are Prices Adding To Coca-Cola’s Sales?

Coca-Cola’s price mix, the change in what each drink sold brings in, added just 1 point in the third quarter of fiscal 2026. Management said four points of pricing actions were partly offset by three points of unfavorable mix. This drag mainly involved the mix of countries the company sold in, the timing of investments, and the mix of drinks.

Coca-Cola raised prices, but a larger share of its sales came from places and products that bring in less. Some of that shift is deliberate. Management is selling affordable packages, such as its 500ml Super Can in Europe, to recruit consumers. Analysts asked about pricing on Coca-Cola’s October…