Valued at a market cap of $1.8 billion, Whirlpool stock is down 82% over the past decade. The stock is down 63% in 2026 and continues to disappoint Wall Street. 

Replacement demand was the steady core of the company’s business and was the part appliance makers could always count on.

Longbow Research analyst David MacGregor put it at roughly 55% to 60% of total demand during Whirlpool’s (WHR) Q3 earnings call.

Lately, even that core has started to wobble, and Wall Street noticed. Goldman Sachs responded with a note that shows how analysts now see the road ahead.

Appliance shoppers hit pause

In Q3 of 2026, Whirlpool reported net sales of $3.7 billion, down 8.8% year over year due…