Crypto can mean very different things to a startup. For one company, it could make international payments easier. For another, it might become part of a new financial product. And for plenty of businesses, it could simply be something they have no real need for.

Watching the Bitcoin price gives founders a sense of what is happening in the market, but it does not tell them whether crypto belongs in their own business.

Bitcoin crossed €74,222 ($85,000) on September 22 after ETF inflows hit €539.9 million ($617.6 million) in the previous session, according to Reuters reporting published by The Economic Times. That kind of movement is hard to ignore. It is also not necessarily the information a founder needs when deciding whether to…