SoFi’s crypto card move and why it matters for the stock

SoFi Technologies (SOFI) just pushed deeper into Latin American fintech through a new crypto-linked card program in Mexico with Orbi and Mastercard, spotlighting its role as core payments infrastructure.

The crypto card partnership lands at a tricky moment for SoFi Technologies’ shareholders. The stock trades at US$15.80 after a 1-day share price gain of 1.22%, yet the 30-day share price return is down 8.78% and the year-to-date share price return has fallen 42.46%. At the same time, the 3-year total shareholder return sits at 91.52%, which signals strong longer-term compounding for investors who remained invested.

Recent attention has focused on SoFi’s expanding cross-sell…