TradingKey – On October 8 ET, McDonald’s (MCD) closed up 2.61% at $236.90, down 30.68% from its 52-week high of $341.75 set on March 2.

[Source: TradingView]

Following the announcement of its NEXT plan in September, McDonald’s stock remains near its low for the year. The market is assessing whether U.S. customer traffic can recover and if franchisee support, restaurant remodels, and technology investments can improve operational efficiency. Meanwhile, recent antitrust lawsuits facing its AI pricing recommendation system add new legal uncertainty.