Cryptocurrency exchange Coinbase Global (NASDAQ: $COIN) is targeting banks as institutional adoption of cryptocurrencies continues to grow.

Coinbase is expanding its services for banks and other traditional financial firms as institutions continue to adopt Bitcoin (CRYPTO: $BTC) and other crypto.

In a media interview, Liz Martin, head of Coinbase Institutional, said banks are launching their own digital asset services and Coinbase is serving as their infrastructure provider.

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Coinbase and other crypto firms are building their prime brokerages and offering services such as custody, trading, financing, and settlement to leading banks around the world.

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