Banks are increasingly launching their own digital asset services, and Coinbase is serving as their infrastructure provider while also bolstering its prime offerings, Liz Martin, head of Coinbase Institutional, said in an interview with Bloomberg News Thursday (Oct. 8).

“We’ve seen really rapid growth” in prime brokerage, she said. “It’s probably one of the fastest growing areas of our business.”

As Bloomberg notes, other crypto firms have recently been building up their prime brokerages — combining things like custody, trading financing and settlement for banks — as traditional finance has…