Star Plus Legend Holdings slid again into the close at HK$3.705, capping a rough three months where the share price has drifted lower. Short term sentiment looks tired. The headline from these H1 numbers is different. The business swung back to a small profit with basic earnings per share of CNY0.01 on revenue of CNY217.876 million after a heavy loss in the previous half.

For a company that remains loss making over the past twelve months and trades on a rich price to sales multiple around 9x, that change in direction matters far more than today’s price flicker. Long term holders will be weighing whether this marks the start of repair or just a brief pause in a tougher profit story.

Interested in the turnaround hint at Star Plus Legend…