Investing.com — Retail brokerage moomoo has seen a 50% increase in users buying cryptocurrency, with bitcoin the most actively traded coin, as demand for digital assets broadens beyond the majors, a company executive told Investing.com this week.

Albi Mema, director of crypto operations at moomoo U.S., part of Nasdaq-listed Futu Holdings, said the pickup reflected both new users arriving from other venues and existing equity and options traders adding crypto to their portfolios.

“Since launching crypto wallets, we’ve seen users come to our platform from other exchanges to move funds on and off the platform, attracted in part by our lower costs,” Mema commented, adding that a wider product lineup, including…