TradingKey – Entering 2026, Nike (NKE) stock continued its downward trend of recent years. As of September, Nike’s stock price has plummeted by over 40%, falling to around $35, a price level returning directly to around 2014 and setting a new stock price low in nearly 12 years.

Nike stock price chart, Source: TradingView

In early 2020, the global outbreak of COVID-19 triggered circuit breakers in US stocks, and Nike’s stock price briefly fell to around $60. However, in the second half of 2020 through 2021, global central banks took center stage, coupled with an e-commerce boom and a fitness craze, causing Nike’s direct-to-consumer and digital revenues to surge. Its stock price reached an all-time…