When Swyftx agreed to acquire Caleb and Brown in 2025, the transaction highlighted the development of a specialised Cryptocurrency brokerage Business in Australia. Rupert Hackett co-founded Caleb and Brown with Dr Prash Puspanathan, building a company focused on personalised cryptocurrency services rather than a traditional self-service exchange model.

The company’s journey reflects how businesses in emerging financial technology sectors can differentiate through customer service, specialised offerings and operational development.

Co-founding a personalised crypto brokerage

Caleb and Brown was founded in 2016 by Rupert Hackett and Dr Prash Puspanathan.

The company developed a…