Jackson Zeng led Caleb and Brown during a period of growth for the Cryptocurrency brokerage, helping develop its personalised service model and expand its operations before the company was acquired by Swyftx.

The company’s journey highlights how businesses operating in emerging financial technology sectors can differentiate through service, customer relationships and operational development.

Leading a personalised brokerage model

Caleb and Brown was founded in 2016 by Rupert Hackett and Dr Prash Puspanathan.

Jackson Zeng later became chief executive and was involved in expanding the company’s operations and brokerage model.

Unlike automated cryptocurrency exchanges that allow…