Companies operating in emerging technology markets often experience rapid growth followed by changing market conditions. Magic Eden, where Zhuoxun “Zedd” Yin serves as chief operating officer, provides an example of how a cryptocurrency-focused company adapted during a period of declining NFT activity.

One of four founders

Zedd Yin co-founded Magic Eden in 2021 alongside Jack Lu, Sidney Zhang and Zhuojie Zhou. Lu became chief executive officer, Zhang became chief technology officer and Zhou became chief engineer.

Yin brought experience from consulting and Cryptocurrency businesses, including roles at Bain & Company, decentralised exchange dYdX and Coinbase.

As chief operating officer,…