Tesla will reveal its long delayed second generation Roadster on October 1 in Waco, Texas, pairing a “Go for launch” teaser image with a countdown clock and a demonstration built around SpaceX thruster hardware.

The event lands weeks after a different Tesla product launch cost shareholders money. That gap between spectacle and disclosure is what investors have to price.

Go for launch pic.twitter.com/Khu03eiZ04

— Tesla (@Tesla) September 12, 2026

Nine Years, One Rocket Company

Tesla has set dates like this before. Musk once picked April 1 for the Roadster demo, then told shareholders he chose April Fools’ Day so he could always claim it was a gag.

That date passed. So did the ones after it.

The new plan involves cold gas thrusters,…