On September 13, 2026, Ripple declared it is targeting the $13 trillion corporate treasury market to expand its stablecoin business — a move that forces finance leaders to rethink crypto treasury management from the ground up. A bearish market report published only hours earlier warns that bitcoin could crash to $10,000 as it increasingly mirrors volatile U.S. equities. Together, these events demand founders and finance leads stop treating “crypto” as a single asset class. Instead, they must split settlement rails from reserve assets — and then build the operating stack that makes that split work.
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