Direct merchant adoption of decentralized assets remains fragmented. While a handful of major tech firms and niche retailers accept on-chain payments, the vast majority of global retail operates on legacy rails. This infrastructure gap has positioned the prepaid voucher as a primary liquidity bridge. By converting digital assets into store credit, users bypass the volatility and settlement delays often associated with direct point-of-sale crypto transactions.

Why gift cards matter

The “last mile” of retail is the hardest to bridge for blockchain technology. For a merchant, accepting Bitcoin or Ethereum directly requires significant changes to accounting software, tax reporting protocols, and staff training. Gift cards…