Robinhood Markets HOOD is stepping up its push into prediction markets through a collaboration with Crypto.com and its standalone prediction-markets platform, OG.com. Beginning Sept. 8, HOOD started routing select football event contracts to OG.com’s CFTC-regulated exchange and clearinghouse. As part of the agreement, HOOD will receive minority equity stakes in Crypto.com and OG.com, priced in line with Citadel Securities’ recent investment that valued Crypto.com Group at $20 billion.

The deal comes at an opportune time, as prediction markets have emerged as one of Robinhood’s fastest-growing businesses. In the second quarter of 2026, customers traded 13.6 billion event contracts, while World Cup-related activity alone exceeded 5…