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Netflix Stock Price Prediction: The Road Back to $100

Netflix Stock Price Prediction: The Road Back to $100

Netflix shares have shed a third of their value in twelve months, but a powerful combination of record buybacks and a rapidly growing ad business is quietly building pressure beneath the surface.

Netflix has spent the last twelve months in the penalty box. After topping $126.71 last summer, shares of Netflix (NASDAQ:NFLX | NFLX Price Prediction) sit at $79.78 as of midday August 27, 2026, down 33.56% over the past year.

Our 24/7 Wall St. price target for Netflix is $101, implying 26.6% upside over the next 12 months. Our recommendation is buy at high confidence.

An infographic on a dark gray background titled 'Netflix (NFLX) 12-Month Price Prediction The Road Back to $100'. It shows the current price of $79.78 with an arrow pointing to a target price of $101, indicating '+26.6% Upside'. A green 'BUY' button states 'High Confidence'. A section 'HOW WE GOT THERE' lists 'Trailing P/E-Based Price: $79.59', 'Forward P/E-Based Price: $251.46', 'Analyst Consensus: $93.42', and 'Weighted Base Price: $169.67', with an arrow pointing to a 'Final Target: $169.67'. A section 'OUR ADJUSTMENTS' details factors like 'Sector Momentum, Analyst Consensus, Earnings Growth, Volatility, Price Position, Social Sentiment, Market-Cap Dampening' leading to a 'Roughly +8.9%' adjustment, resulting in a 'Final Target: $101'. Below, two boxes are presented: 'BULL CASE' with points 'Ad revenue doubling to ~$3B in 2026', '$27.1B remaining buyback authorization', 'Margins reaching ~32%', and 'Bull Target: ~$146'. The 'BEAR CASE' box lists 'FCF dip, content amortization timing', '$1B debt maturity in 2026', 'Prediction market low odds (~1.1%) for $100 in August', and 'Bear Target: ~$65'. The bottom line states 'BUY → $101 (+26.6%)' followed by a descriptive sentence and the 24/7 Wall St. logo.

24/7 Wall St.

24/7 Wall St. Price Target Summary



Metric Value
Current Price $79.78
24/7 Wall St. Price…

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