Amazon (AMZN +1.88%) has had an exciting couple of weeks. Prior to reporting earnings, its stock was flat for the year. Following earnings, it spiked 20%, although it has since come down to around a 15% gain for the year. However, I think this slight sell-off following the initial spike is about investors taking some gains, while long-term bulls are currently piling into this stock.

The reality is that Amazon delivered a jaw-dropping quarter, and its future looks incredibly bright. This could ignite a year-end rally leading to new highs before 2026 is over.

Image source: The Motley Fool.

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