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Disney parks boss outlines investment strategy, with superfans at fore

Disney parks boss outlines investment strategy, with superfans at fore

Artist concept art of the yet animatronic from Expedition Everest at Disney’s Animal Kingdom in Orlando, Florida.

Disney

It’s not everyday that a live crowd goes wild for an animatronic yeti.

But the audience at Disney’s D23 Expo isn’t just any old crowd, and its superfans are central to Disney’s strategic parks investments — some $60 billion planned over a decade.

“We are bringing the yeti back to life,” Thomas Mazloum, chairman of Disney Experiences, announced to 12,000 Disney parks fans Saturday night during the division’s D23 showcase in Anaheim, California.

The repair he was referencing is within the Expedition Everest attraction at Walt Disney World’s Animal Kingdom theme park. Since 2006, the ride’s yeti has been stationary. At…

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