As of the end of June, there were nearly 5,300 exchange-traded products (ETPs), including exchange-traded funds (ETFs), available in the U.S. So it’s no wonder that many experts and investors believe that many (or all) of the good ideas are spoken for in ETF Land.

Issuers don’t agree. At the end of the second quarter, the 2026 new ETF launch tally was 730, and that’s just the U.S. figure. July’s arrival brought more rookie ETFs, including a potentially noteworthy addition: the T. Rowe Price Active Crypto ETF (TKNZ -1.13%).

This new ETF brings a unique approach to spot cryptocurrency investing. Image source: Getty Images.

Amid a crowded field of new ETFs and at a time when some investors are pensive about what’s next for Bitcoin (BTC…