AI Platforms Transform Consumer Search
The analyst action follows earlier reports on July 14, where Fortune detailed how artificial intelligence tools are altering product discovery. Adobe Chief Marketing Officer Lara Balazs noted that marketing executives are adjusting strategies as consumers shift from traditional search engines to AI platforms.
“For years it was always, ‘Spend less with more impact,’” Balazs said. “Now I hear, ‘There’s AI. Do that.’”
Adobe tracks product placement within large language models using its internal LLM Optimizer tool. The company reported a 200% visibility increase for products including Acrobat and Firefly after deploying the system.
Technical Analysis
The stock is sitting 3.3% above its…
