Ripple does not view the current crypto winter as a retreat by institutional investors, but rather as a transition toward a less speculative market. In an interview with Markets Media, Michael Higgins, International CEO of Ripple Prime, explained that 24/7 markets are increasingly putting pressure on traditional banking processes. He believes Ripple is well positioned to benefit.

Ripple Prime Is Growing Rapidly

Ripple acquired Hidden Road in October 2025 for $1.25 billion and subsequently rebranded the company as Ripple Prime. Since then, revenue has tripled year over year. Ripple Prime now processes more than $3 trillion in annual transaction volume for over 300 institutional clients.

According to…