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Esports World Cup heats up as France opens the door for crypto sponsors

Esports World Cup heats up as France opens the door for crypto sponsors

Gen.G Esports punched its ticket to the Esports World Cup playoffs on July 16 by taking down Sentinels in the League of Legends bracket. The win sends Sentinels into a do-or-die match against Karmine Corp for the remaining playoff spot, just one day after Sentinels celebrated their first-ever international League of Legends victory against Team Secret Whales.

Paris, prize pools, and a new kind of sponsor

The 2026 Esports World Cup is the first edition held outside Saudi Arabia, running from July 6 to August 23 in Paris. The total prize pool exceeds $75 million, with the League of Legends segment alone offering $2 million to 16 competing teams.

France’s updated regulatory framework now permits licensed crypto…

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