TradingKey – On July 15, Eastern Time, the world’s largest lithography machine manufacturer ASML stated that as demand for advanced chip-making equipment continues to grow, the company has room to further increase the selling prices of some of its products. ASML Chief Financial Officer Roger Dassen noted that the current market environment provides a favorable window for equipment price increases, and the company is currently discussing pricing issues with customers, though it has not yet announced the specific magnitude of the price hikes or the timing of implementation.

ASML’s price hike plans are primarily driven by the investment boom in artificial intelligence chips. TSMC ( TSM ), Samsung Electronics, and Intel ( INTC) and other…