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World Cup 2026 is bringing crypto along for the ride

World Cup 2026 is bringing crypto along for the ride

Didier Deschamps has heard the boos. After France’s Nations League loss to Italy, Parisian fans made their displeasure known. Then, three days later in Lyon, the crowd was booing his name before kick-off. For a coach who lifted the World Cup trophy in 2018, that’s a particular kind of indignity.

But Deschamps is still standing, still contracted through June 2026, and still aiming for a second World Cup title as head coach. He won it as a player in 1998, won it as a coach in 2018, and the 2026 tournament in North America is shaping up to be his final act.

Kraken, Chiliz, and the FIFA money machine

FIFA has named Kraken the Official Crypto Exchange Supporter of the 2026 World Cup, covering both North America and…

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