Sony is putting its name closer to crypto trading in Japan, with Amber Japan being rebranded as S.BLOX as the group prepares a refreshed domestic exchange push.

For more details, visit the official S.BLOX platform.

TL;DR

• Amber Japan has been rebranded as S.BLOX under Sony Group’s wider crypto strategy.
• The plan points to a redesigned app and a more consumer-facing exchange product.
• The move brings one of Japan’s best-known technology brands deeper into digital assets.

Japan’s crypto market has never lacked regulation, but it has sometimes lacked consumer brands with the scale to bring digital assets into everyday financial products. Sony changes that equation. A rebranded exchange backed by a household technology name carries a…