Brazil, the most decorated team in World Cup history, is back in the knockout rounds and chasing something it hasn’t tasted in nearly a quarter century: a sixth title. The last time the Selecao lifted the trophy was 2002, when Ronaldo, Rivaldo, and Ronaldinho made it look easy. It has not looked easy since.

But here’s the thing. While the football world watches Brazil’s on-pitch redemption arc, the crypto industry is quietly having its own moment. Kraken has been named FIFA’s Official Crypto Exchange Supporter for the 2026 tournament, the first major cryptocurrency sponsorship of its kind in World Cup history.

Brazil’s long road back

Five World Cup trophies. Participation in every single tournament since…