Business risk management strategy

getty

The most revealing crypto story Bybit CEO Ben Zhou has heard lately did not come from a trader chasing returns. It came from an Argentine family office that wanted to do the opposite.

They were not interested in Bitcoin. They were not looking for leverage or a 100x. They wanted access to tokenized assets, gold, ETFs, foreign-market exposure, as a more efficient way to spread their risk. Most of their wealth sat in one region, and getting diversified exposure through a bank like HSBC or Standard Chartered was slow and difficult. On-chain, it was neither. The request surprised even Zhou.

“Typically people don’t use crypto to de-risk,” he said. “Typically they use crypto to go 100x.”

“They said, we don’t…