Three group-stage matches hit the pitch on June 29, but the real story for crypto watchers is what’s happening around the stadium, not on it. Kraken’s role as FIFA’s first-ever official crypto exchange supporter means digital asset branding will be in front of an estimated six billion cumulative viewers across the entire tournament.

The matches and where to watch them

Here’s the June 29 slate. Brazil faces Japan at 1:00 PM ET inside NRG Stadium in Houston. Germany takes on Paraguay at 4:30 PM ET at Gillette Stadium in Foxborough. And the Netherlands meets Morocco at 9:00 PM ET at Estadio BBVA in Monterrey, Mexico.

The 2026 World Cup is the first to feature 48 national teams, up from the traditional 32. That…