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Summarize this article with:
The 2026 World Cup is not only played on the field. With Kraken as the official sponsor, fan tokens on fire and anti-scalping NFTs, FIFA is writing a new chapter in the history of sport… and finance. But is this alliance a stroke of genius or a long-term trap for crypto?
In Brief
- Kraken becomes the first official crypto sponsor of the 2026 World Cup, marking a historic adoption of blockchain by FIFA.
- Fan tokens and NFTs (via…
