The 2026 FIFA World Cup is only 10 days old and it’s already rewriting history books, both on the pitch and on-chain. The tournament hit 100 goals in just 33 matches, the fastest pace since 1958, while prediction markets tied to World Cup outcomes have surpassed $2 billion in trading volume since the opening match on June 11.

Kraken makes World Cup history

On June 9, Kraken became FIFA’s first-ever Official Crypto Exchange Supporter. In 2022, crypto sponsors were pulling out of everything. Four years later, one of the industry’s largest exchanges is plastered across the biggest sporting event on the planet.

The partnership goes beyond logo placement. Kraken is rolling out educational initiatives across North…