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JLR targets U.S. growth with multi-energy strategy and $24B investment plan

JLR targets U.S. growth with multi-energy strategy and $24B investment plan

The automaker expands flexible powertrain lineup across Land Rover brands while accelerating cost cuts and electrification rollout.

On the Dash:

  • JLR is prioritizing North America growth, aiming for double-digit revenue gains driven by expanded Land Rover offerings.
  • The automaker is adopting a multi-energy strategy, offering mild-hybrid, hybrid, plug-in hybrid, and battery-electric options across key models.
  • Cost reductions and platform consolidation aim to improve efficiency as JLR invests $24.1 billion in future technologies through FY2029.

Jaguar Land Rover (JLR) is shifting its growth strategy toward North America, targeting double-digit revenue growth across its Land Rover lineup.

The…

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