Jenny Johnson runs Franklin Templeton, an asset manager with roughly $1.78 trillion under management and a 79-year history, and she has spent the last six years pointing that institution straight at crypto. Under her watch the firm launched one of the first tokenized US-government money funds on a public blockchain, rolled out spot Bitcoin and Ethereum ETFs, and most recently floated a plan to redirect stock dividends into Bitcoin exposure. None of that is what you expect from a third-generation heir to a traditional fund dynasty. That is exactly why traders should know her name.

Most retail traders think of institutional adoption as BlackRock and a handful of corporate treasuries. Johnson is the quieter case, the legacy manager moving…