Tools for Humanity, the Sam Altman co-founded startup that creates digital IDs based on iris scans, has officially formulated a new direction of its proof-of-personhood (PoP) technology: Enterprise security.

The move is set to bring more revenue to the firm by introducing fees for applications that verify a user’s humanity through the World ID digital identity, while keeping the service free for end users. The company, which has recently announced layoffs, is also planning to downsize its footprint in most of its global markets and adapt its iconic Orb iris-scanning device for self-service use.

Collaboration with companies such as Zoom, Okta and DocuSign has made it clear that enterprises have a “strong demand for…