Kraken signage during the Bitcoin 2026 conference in Las Vegas, Nevada, April 29, 2026. Photographer: Ian Maule/Bloomberg
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Kraken was announced as the official crypto exchange of the 2026 FIFA World Cup, which kicked off this week with matches in 16 cities across Canada, Mexico, and the United States.
Kraken, one of the oldest crypto exchanges in the global industry, is ceasing on World Cup fever and drawing parallels between soccer fans and ‘hodlers’ in their promotions.
“Some watch every match; some only the ones that matter. Some are ride-or-die for one team — every win, every heartbreak, for life. Others just love the game, no matter who’s playing. Crypto’s no different. Some study every chart….
