Cryptocurrency exchange Kraken has struck a deal with FIFA to become the Official Crypto Exchange Supporter of the FIFA World Cup 2026, the organizations announced Tuesday.

The sponsorship deal, announced just two days before the quadrennial soccer tournament’s opening match, will span the seven-week competition running from June 11 through July 19. Financial terms were not disclosed.

The World Cup—the first to feature 48 teams and 104 matches across 16 host cities in Canada, Mexico and the United States—is projected to draw a cumulative global audience of more than 6 billion people, a scale that Kraken is betting will translate into significant exposure for its platform.

“Football has always crossed borders. So does…